This is the final post in my series on starting a YouTube channel.
In my previous posts, I’ve gone over:
For this final post, we’ll look at promoting your YouTube videos and engaging with your community of subscribers and other viewers.
Now, you can always wait for people to come across your videos in the YouTube search results. And in the previous post of this series, we talked about how using the right keywords in your video’s title and description can help people who are searching for a similar topic find your video.
But just because you’ve used similar keywords that people are searching for doesn’t mean your videos will show up at the top of search results. In fact, when I first launched my channel with my first few videos, even though I had video titles like “Learn Hawaiian grammar”, my videos were not in the top search results when I searched “Hawaiian grammar”. Even now, my videos are fourth in the search results.
That’s because keywords are not the only thing that dictates search result rankings. YouTube also uses engagement metrics like video views, likes and comments to determine the order of search results. But how can you get views if people can’t find your videos in the search results?
That’s where promotion comes in.
When I settled on the name of my YouTube channel, Ke Aloha No Hawai’i, I also set up a Facebook page, Instagram profile and Twitter account with that same name. For every video I release, I do an announcement post on those three social media channels. I also publish other social media engagement posts in between videos.
But how do I get people to see my social media posts? Well, of course, I shared my new branded social media channels with my personal network, but not many of my friends or family are interested in learning Hawaiian.
So how could I reach Hawaiian language learners?
Well, that is where hashtags — particularly in Instagram — have been extremely helpful. Here’s my first Instagram post:
Another Hawaiian language-focused Instagram account with a large community follows one of those hashtags. They checked out my videos and shared one of them with their community on Facebook, which drove people to my YouTube channel. And then, other accounts that follow that first Page also shared my video with their Facebook fans, driving even more traffic to my channel, as well as my social media accounts.
If people are watching your YouTube videos, hopefully they are leaving comments. By liking and replying to comments, you are helping to build fan loyalty. According to the YouTube Creator Academy course Use comments to connect with your community: “When you jump in, it shows your audience that you’re listening and interested in what they have to say. This can help make them feel loved, and may encourage others to write positive things.”
I try to respond to all comments on my videos within 24 hours of receiving them, giving thoughtful replies.
In my videos, I always end with a request for viewers to leave a comment below. I’ve also been testing out requesting comments earlier in my videos. For example, for some of my videos I give my viewers “homework” to practice what they’ve learned and ask them to type their practice sentences in the comments. I haven’t yet had any viewer do that, but I’ll keep trying!
Final Thoughts and Next Steps
For anyone who has been interested in starting a YouTube channel and hasn’t quite gotten around to it, I would remind them: It doesn’t need to be perfect. Start small and then build upon that.
There is still so much I want to improve and iterate on:
On the production side, I want to streamline my process for writing, filming and editing my videos. I release new videos at least once a week, and in the immediate future, I want to get to the point where I am filming multiple videos at one time so that I don’t need to go through the full production cycle each week. And then, down the road, I’ll look at upgrading my equipment and editing software. I may also explore new creative formats for my videos.
On the promotion and community management side of things, I want to expand my activities and be more proactive. I can find Hawaiian language or Hawaiian culture groups on Facebook, for example, and try to promote my videos there. I can reach out to other Hawaiian language YouTubers or organizations to see if they want to collaborate, either on a video or a promotion. I can use my comments sections of my videos to post prompts, asking people to reply.
Starting a YouTube channel was a journey. And now, maintaining and growing my YouTube channel will be a whole new adventure.